New York Toy Fair 2012: Bruce Willis gets his own G.I. Joe action figure!

Straight from this year's New York Toy Fair itself, Hasbro has introduced new waves of toys and collectibles, including new figures from their upcoming new movie based on the G.I.JOE franchise, G.I.JOE: RETALIATION! Now via Collider and Comic Book Movie, here's a peek at the very first Joe himself who's going to be played by Bruce Willis in the movie - Joe Colton!

Whether you're a Joe collector or Bruce Willis fan, anyone collecting the toys will go "Die Hard" over this, pun intended. For more pics on the other toys coming for G.I.JOE: RETALIATION, check out the source post at CBM and Collider!

G.I.JOE: RETALIATION shoots into theaters this June 29!